What is B2B (business to business) Marketing?

Sara G. Norris

If your business caters to other businesses, the manner in which you promote your products and services will be very different from the way you market to consumers. This is because customers who are purchasing on behalf of a business or a company have different requirements and buying journeys compared to those who are looking to purchase something for personal use.

As such, businesses that are selling to other businesses need to master the art of B2B marketing and understand the best B2B marketing software to use. When done correctly, this will help you reach key decision-makers and turn them into paying customers. 


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