Verizon Business boosts product and marketing groups with 2 new leadership appointments

Verizon Business on Monday announced the appointment of Debika Bhattacharya to the role of chief product…

How e-commerce shipping has become an important part of business marketing

Any online business that wants to be successful at selling products online, needs to have a…

How to identify the best marketing techniques for your business

In marketing, there’s only one thing that’s inevitable: change. As the world becomes increasingly digital, consumer…

LinkedIn Launches New ‘Business Manager’ Platform, New B2B-Aligned Marketing Consultancy

LinkedIn’s adding some new tools to help marketers maximize their lead generation and brand building efforts,…

How Any Small Business Can Inflation-Proof Their Marketing

It started with creeping grocery store prices, but now inflation is everywhere we look. The latest…

Wolfspeed Announces Appointment of New Global Sales and Marketing Leadership

DURHAM, N.C.–(BUSINESS WIRE)–Wolfspeed, Inc. (NYSE: WOLF), the global leader in Silicon Carbide technology, today announced the…

Marketing 360 and Carrier Collaborate to Provide Latest Digital Technology to HVAC Dealers

Bringing the Power of Marketing 360 Technology to Carrier’s Dealer Network FORT COLLINS, Colo., June 2,…

9 Years Ago, a Simple Marketing Decision Helped Slack Become a $27 Billion Company

Way back in 2013, the team at Tiny Speck, the developers of Slack, had a marketing…

6 Easy Ways Small Businesses Can Boost Their Marketing

By Satta Sarmah Hightower Small business owners (SBOs) don’t have to be world-class marketers or award-winning…

Gannett has reorganized with a new emphasis on digital marketing services

Gannett announced a strategic reorganization Wednesday, dialing back on top executive effort devoted to publishing while…

Boston Globe Media to shut down direct marketing business unit

Boston Globe Media is closing down its direct marketing unit, saying the business is losing money…

Omnichannel Marketing: A Guide for Cannabis Retailers

Editor’s note: The following is adapted from Breaking the Stigma. There’s no question: in-store shopping is…