A Five-Step Framework For Creating Sales Readiness

Sara G. Norris

Chris Lynch is CMO at Mindtickle. Previously, he has held CMO roles at both B2B and direct-to-consumer companies. getty Revenue leaders face a harsh reality: Many sales organizations, even the ones that hit their targets, are staggeringly mediocre. According to CSO Insights, only around half (53%) of sales reps were meeting […]