Lovesac provides considered one of Forbes ‘most influential’ CMOs to its board

Sara G. Norris

Lovesac has named Vineet Mehra to its board of administrators.

STAMFORD, Conn.— The Lovesac Firm introduced that Vineet Mehra has been appointed to its Board of Administrators, efficient July 1, 2022.

Mehra at the moment serves as chief advertising and marketing officer of Chime, a monetary expertise firm, the place he oversees Chime’s development initiatives throughout the U.S. along with creating advertising and marketing and promoting initiatives. He was named by Forbes as one of many world’s 50 most influential CMOs in 2020 and Advert Week named him as considered one of their High 20 Tech CMOs in 2019.

“We’re very excited to welcome Vineet to our Board. His intensive expertise with mission-driven manufacturers that lead by innovation make him a pure match for Lovesac. His appreciable experience in advertising and marketing in addition to in creating world-class buyer experiences for a few of the largest retail and shopper corporations worldwide make him an important asset to our board,” stated Andrew Heyer, chairman of Lovesac’s board of administrators.

Beforehand, Mehra was chief development, product, and buyer expertise officer at Good Eggs, the place he was answerable for driving model development plans. Earlier than that, he was international chief advertising and marketing and chief buyer officer for Walgreens Boots Alliance, the place he was answerable for the strategic route for all advertising and marketing and omnichannel buyer expertise initiatives. Previous to WBA, Mehra was international chief advertising and marketing officer for Ancestry.com. Previous to Ancestry.com, Mehra served in management roles at Johnson & Johnson, Novartis Client Well being and Proctor & Gamble Co.

Mehra at the moment serves on AdTheorent’s Board of Administrators and is international chairman of the board for Effie Worldwide. Moreover, Mehra serves as board observer for Knotch and on the CMO Advisory boards of Spotify, WPP, Advert Week and Ridge Ventures.

Mehra obtained a level in Enterprise Administration from Wilfrid Laurier College.

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