Local Sales Manager

Sara G. Norris


Graham Media Group is searching for a Sales Leader who will reinvent our business by being big, bold and thinking outside the traditional way of doing business. This position, based in Jacksonville, represents WJXT & CW17, News4JAX and Omne.

Responsibilities/Key Activities:

The Sales Manager must be able to dig in and develop advertising campaigns that offer 360-degree solutions and get deep into agencies and local businesses where the decisions about media plans are being made. He/She must have exceptional new business and digital skills and be able to produce strategies that are capable of growing advertising dollars.  The selected candidate will lead a team of Account Executives to ensure that new business development, account retention and new product launch goals are achieved.

  • Work cooperatively with sales management to identify and address all issues regarding cross-platform strategies and workflow while creating interactive products, packages, content, and rates appropriate to the market.

  • Manage, engage and motivate a team of high performers.

  • Mentor, coach, and develop employees to their fullest potential.

  • Participate in the selection process for new talent as needed, consistent with company hiring requirements, and provide training of new employees.

  • Achieve and surpass local revenue budget goals.

  • Responsible for making business decisions around the profitability of his/her sales organizations as well as specific sales proposals and offerings.

  • Consistently communicate with GSM regarding station pricing and inventory models; utilizing all available platforms.

  • Create sales promotions that simultaneously serve the interests of agency clients, direct advertisers and the station.

  • Develop sales and profitable advertising programs that deliver expected ROI for advertisers.

  • Through ongoing and consistent verbal and written communication – including gathering market intelligence from account executives — provide relevant information to General Sales Manager and General Manager regarding market conditions, sales opportunities and other business matters.

  • Report weekly status and key metrics to station executives, and attendance of sales planning meetings.

  • Provide sales training, perform and assist on sales calls when warranted and establish ongoing sales consulting.

  • Able to consistently travel to key ad markets in the U.S.


  • Candidate should have extensive experience in broadcast/digital sales, product knowledge, and local market analytics, preferably TV sales and management.

  • Candidate should have expert knowledge of research and ratings metrics, Wide Orbit experience a plus.

  • Leadership experience, with a proven track record of building and managing a sales staff to achieve revenue goals and high performance.

  • Exceptional coaching skills; excellent verbal and written communication skills a must.

  • Computer skills are essential to pull/create reports and provide data/analytics.

  • Ability to share vision, gain buy in and build loyalty.

  • Candidates should be extremely flexible in the face of an extraordinarily dynamic work environment.

  • College degree preferred.

Additional Information:

As a condition of employment, GMG/WJXT/WCWJ requires that all newly hired employees be fully vaccinated against the coronavirus by the first day of employment, to the extent permitted by applicable law, unless you qualify for a medical or religious accommodation, or as otherwise allowed by law.


Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

GMG/WJXT/WCWJ is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, GMG/WJXT/WCWJ will comply with applicable state and local laws prohibiting employment discrimination.

Contact: Qualified, interested parties should contact GSM Charles Chunn [email protected]

Copyright 2022 by WJXT News4Jax – All rights reserved.


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