Imagine, Operative Team Up To Automate Sales for Sinclair

Sara G. Norris

Imagine Communications and Operative said they are working together to build an automated ad sales system that will be used by Sinclair Broadcast Group.

The system enables media companies to plan, sell and execute ad campaigns across all linear and digital properties based on audiences and will pave the way for alternative measurement and buying currencies, the companies said. 

https://www.nexttv.com/news/imagine-operative-team-up-to-automate-sales-for-sinclair

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