Sales management is still a primarily unexplored avenue in the business world. Salespeople end up handling most of the negativity that can be brought from customers, and it’s their job to turn these setbacks into positive experiences. It is also a job without a blueprint to help an executive power through all “no’s” until they reach a “yes.” However, this is where Gennaro Tella, a sales management expert, comes into play, sharing his winning strategies that are sure to leave a mark on present and future generations.
Born in Naples in 1973, Gennaro Tella started his career as a sales employee. Throughout his career in the sales sector, Tella noticed that in the panorama of Italian and European companies, there was a lack of truly specialized companies in sales management. Although a few companies were working to help businesses scale their sales, most of them were sector-oriented. The idea of bridging the gap dawned on him, and he founded Attitude, one of the largest sales management companies in Italy.
Attitude can provide advice regardless of the sector simply by looking at the key performance indicators and the quality of the work done. In this company, there are no valid or less valid products; there are only viable or non-viable strategies to position the products. This positive attitude combined with a futuristic vision helps the company work with the largest multinationals in the world, assisting them in the development of their sales strategies.
Tella has been spearheading Attitude’s operations for the last 15 years, guiding it through several challenges. He believes in a holistic approach toward his work because he knows there is no proven formula for sales. He keeps his team motivated to do better each day, and his leadership has helped Attitude stand out in the industry. The company constantly aspires to add value to the entire process by enhancing existing practices and crafting new ones, helping their clients achieve often unexpected results.
Tella puts much emphasis on his team because he believes success is in teamwork. It is like a keychain with millions of keys, each capable of taking the company to the next level. Over the years, he has developed a team that is curious to know all the dynamics, hungry for excellence and ready to adopt any changes. Tella envisions Attitude to grow not just as a company but also as an entity that gathers wonderfully diverse people from all walks of life. He wants the company to reach a position where it is driven by a shared idea that will motivate people to work and grow.
Today, Attitude has grown to become a point of reference for foreign investors who need the advice to develop sales in European countries. Even after achieving a series of milestones, Tella never takes a break from learning and exploring new ideas. He believes that the world of sales management is evolving every hour — and if he fails to listen, study and analyze the market, his strategies will become outdated.
Tella is looking forward to scaling up Attitude to tap into the international market. To achieve this, he is constantly working to build a rock-solid foundation based on pragmatism, innovation and managerial empowerment.