4 Ways to Market Your Business to Local Consumers

Engaging your local community is essential if you want to get it off the ground and work toward success. Thanks to my years of marketing experience building and nurturing local relationships, I have a good idea of what does and doesn’t work. Any local marketing effort aims to nurture lasting relationships that will help increase brand awareness and revenue. To do this, you must form genuine connections with people in your community, develop an effective strategy and remain patient.

Here, consider some of my top tips to build your local marketing strategy.

Participate in Community Involvement

Giving back, when and if you can, is highly recommended. You can volunteer to assist at local events, help clean up or do garden work at nearby parks, or sponsor a local school’s charity event. Community involvement allows you to meet amazing people in your neighborhood who may become clients or refer you to others who become clients. Volunteering is a win-win situation. You have the chance to help those in need, all while expanding your network and increasing business visibility.

Work with Other Local Businesses

Another way to effectively market your business is to reach out to other local businesses. It may be surprising to find out how many are willing to partner with you in some way.

For example, another business may have a lot of foot traffic but a limited email list. In this case, you could offer to mention their business in your online newsletter for some type of physical advertising on their premises. You can create the partnership that works best for you.

Offer Local Discounts

Giving out coupon codes and free shipping to your local area will help encourage more people to order from you. Word of mouth is powerful, and this is a great way to leverage this marketing technique. It will also help increase loyalty within the local area.

Use Personalized Messaging

Take time to personalize your branding to your local community. For example, if you sell physical products, give more attention to the local area by designing them with local sports teams’ colors, mascots, and more. Consumers want to feel close to the purchases they make, and there’s no better way to create this feeling than by providing something unique. You can also offer a “special edition” of your product that’s available to your community, creating the mindset there’s even more value behind this product.

When engaging with and marketing to the local community, be sure to keep the tips and information here in mind, which will help ensure you reach people locally and provide them with information, resources, and products they want and need. With the right local advertising strategy, it will be easier to help get your business off the ground or establish a new customer base, both of which are essential to your long-term success.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.